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News and events |
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News
The Internet is one of the most important media for advertising.
It not only complements your other forms of advertising, but also reaches a
unique, distinctive class of audience. Consumers on the Internet are generally the
most sought after because of their purchasing power.
Here's why : National Internet Demographics
- The average age of Internet users is 35.1 years.
- The average income is $52,500.
- 63% of Internet users have attended or graduated from college.
- 13.7% have attained Master's degrees, and 5.3% hold Phds, MDs, or law degrees.
For an Average Internet user :--
- Has 19 sessions per month
- Visits 10 unique Web sites per month
- Spends 10 hours on the Net each month
- Internet traffic is doubling every 100 days
- Internet Transactions surpass $300 billion by 2002
The Internet's pace of adoption eclipses all other technologies that
preceded it. Radio was in existence for 38 years before 50 million people tuned
in; TV took 13 years to reach that benchmark. The Internet crossed that line
in 4 years. In 1992, there were only 50 Web sites. Now 65,000 are being added
every hour.
Online Ads Get Noticed!
- Internet users are 34% more likely to be aware of a brand after only a
single banner ad exposure and 44% more likely after two exposures than those who have not seen the banner ad.
- Studies show that consumers who visit a retailers Web site spend 33% more annually at
the same retailers store.
- Online advertising increases off-line sales, with consumer loyalty increasing an average of 4% toward
advertised brands after only a single banner ad exposure.
- 63% of Internet users believe that companies advertising on
the Web are "more forward thinking than other brands."
- Online advertising ranks higher than TV in ability to create a brand-linked
impression.
- Television audiences are migrating to the Internet. Twelve percent of PC users
admit to giving up outdoor activities, 17% give up reading magazines, books or
household chores, 24% give up eating or sleeping, but 78% admit giving up
television watching time to "surf the Web."
- Internet Demographics are an advertiser's dream: Internet users are young,
well educated and earn high incomes. The average Internet user is almost 35 years old, and have a household income of more than $60k.
- Internet traffic doubles every 100 days.
- Approaching the popularity of magazine reading, 20% of Americans go online for
news once a week or more, up from 6% in 1996.
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